Pet Grooming free essay sample

†¢ Grooming is an important part of dog care. Depending on the breed, age, and health of the dog, grooming may be a daily activity. Many breeds require significantly less grooming than this, but regular grooming helps to ensure the dog is healthy and comfortable. Pet grooming Is the important part of responsible pet care. Pet Grooming keeps the house Pet Hygienic and odor free, and controls dander and shedding. Pet Grooming can remove tangles and loose hair. With regular use of Grooming Products you can actually reduce the chances of your Pet staying dirty. Owning pets is a big responsibility. Cat and dog owners should take care to groom their pets properly and train them to be good members of society. Grooming is important not only for looks but for overall pet health. Training is essential to having a pet able to bond with you and the rest of your family. We will write a custom essay sample on Pet Grooming or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Keeping your pets clean and groomed is essential to their living healthy lives. Just like humans, dogs should be bathed regularly (a few times a year) and when otherwise needed (after an encounter with a skunk, for example). Dont bathe your dog too often, as it will deplete the natural oils in the dogs coat that keep the fur and skin healthy. Though cats are better at self-cleaning than dogs, they may need to be bathed once or twice a year. Remember to use species-specific shampoos and purchase them from a reputable retailer. Clip dog and cat nails at least once a month. Use pet clippers to do this. Give your pets food that promotes dental health, and consider a professional veterinary oral cleaning once a year. Grooming your pets doesn’t mean that they have to be made-up and untouchable; it simply means that you’re taking good care of their health by keeping a watchful eye on their hygiene. Pets, like humans, are more likely to remain healthy when they are clean and well groomed. Contrary to popular belief, dogs and cats are not wild animals; they require regular grooming attention to keep them healthy in their domestic environments. One of the major benefits of a regular grooming regimen is that you will become familiar with your pet’s body. This allows you to quickly recognize problems with his health, so you can bring them to your veterinarian’s attention sooner. Remember that you should seek help from your veterinarian if you think that your pet will be difficult to groom alone. Executive Summary Pawsitive Pet Grooming is a pet daycare facility catering to professionals who have disposable income and the desire to  provide quality  care for their pets while they are work. It is a response to a real market need in a high-end high-income market. 1. 1 Objectives 1. To launch the business and develop sales  approaching Php. 250,000. 00 per month by the end of the first year. 2. To break even in the  second year, and be profitable by the third year. 3. To increase sales by 20% per year in the second and third year while also becoming profitable. 1. 2 Mission We will be the leaders in the market of pet care for the  upscale community by providing a positive environment for the animals that we house. Our operations will instill in  owners confidence in our ability to care for their pets  in appropriate ways. We will control significant market share and increase profit as we grow and expand. We will develop our business conservatively, financing our growth through operational revenue. 1. 3 Keys to Success 1. The initial location will be in an upscale community on the outskirts of the metropolitan area. 2. We  will cater to the needs of our pet owners as much as possible. 3. We will uphold the statement the customer is always right because when it comes to pet, owners know best. 4. The business finances will be run in an organized and timely manner. 2. 1 Start-up Summary The start up for Pawsitive Pet grooming will be simple and cost efficient. Rent and  utilities  will be  the main expense, which will consist of a large building space and office. There will be many advertising expenses in the beginning that will promote the service, and this expense will lessen as months go on and people become aware of our service. Start-up inventory will be mainly shampoo and grooming supplies, food for the dogs, and other upplies like bedding. Assets will be the kennels and play structures for the dogs,  and the bathing facilities. Services Pawsitive Pet grooming offers upscale dog owners a place where they can leave their pets while at work, and away for weekend trips or  on vacation. It also offers feeding and  exercising, as well as washing, grooming a nd low-level veterinary services. The location will be a large lot on the outskirts of a high-income residential area. Our projections include a heavy rent because of the location requirements. Customers pay by the day, by the hour, or by the month. Our assumption is that the average customer generates about Php. 50,000. 00 per month. Market Analysis Summary The market for Pawsitive Pet grooming is all of the dog owners in the metropolitan area and surrounding areas of the city. We believe that this is going to be 2/3 of the population, and we have a goal of gaining a 50% market share. We  have a  target of a 20% yearly profit increase as the business continues. 3. 1 Target Market Segment Strategy We have chosen our target market because they own canines and have the ability to afford a service such as Pawsitive Pet Grooming. We are aware that our service is an extra in life, not a necessity. We anticipate and expect to cater to the upper-class citizens within our geographical area. 3. 2 Service Business Analysis Our familiarity with this business indicates that the service we offer is not currently available anywhere within the metropolitan area. We think our marketing problem will be more a matter of making dog owners aware of the Doggie Pause, than it will be related to the competition. 3. 3 Market Segmentation Our target market  consists of canine owners that have the financial capabilities to care for their dogs in an elaborate manner. Most will be from double income homes with high profile jobs that require an extensive amount of time away from the home. Our target market consists of men and women primarily between the ages of 35 and 65. They live in the upscale suburbs surrounding  the  metropolitan area. Our market segment customers will lead a lifestyle in which their canines play a large part,  and these pets are often seen as children  by their owners. 3. 4 Competition and Buying Patterns Our  real competition is owners choosing to leave their  dogs at home unattended. We recognize that only relatively wealthy people will be interested in spending an average of Php. 0,000. 00 monthly to provide daycare for their dogs. Still, there should be sufficient market. Strategy and Implementation Summary Pawsitive Pet Grooming will focus on the geographical market of upper-class suburbs surrounding the metropolitan area. Our initial site will be in Makati City. Our target market consists mainly of men and w omen ages 35-65. 4. 1 Competitive Edge Pawsitive Pet Grooming is the first pet daycare facility of its kind. Never before has there been a place where a pet owner could take their dog to be  cared for,  for the day. The owner feels no guilt in leaving the dog because it is a secure, safe and fun environment. 4. 2 Sales Forecast Sales are based on an hourly fee for each dog. There will be a Php. 500. 00/hour charge for the day care. This includes the care of the dogs, and grooming services. Forecasted sales are based on the estimated number of dogs that will be  cared for  daily, and an average of how many hours each dog will be  housed per day. There is an assumption that we will  initially  be offering services Monday through Friday, 7 AM  to 6 PM, with time for owners to drop off and pick up their pets before and after work. Sales will increase as months go on, due to an increase in number of dogs per day that we are caring for. Services will expand to include weekends and long-term vacation boarding as the need and demand arises. Sales Forecast| | Year 1| Year 2| Year 3| Sales| | | | | | | | Pawsitive care hours (all inclusive)| P 450,000| P 600,000| P 750,000| Other| P 50,250| P 87,000| P 100,000| Total Sales| P500,250| P687,000| P850,000| | | | | Direct Cost of Sales| Year 1| Year 2| Year 3| Pawsitive care hours (all inclusive)| P 150,550| P 300,500| P 490,600| Other| P54,988| P65,950| P70,000| Subtotal Direct Cost of Sales| P205,538| P366,450| P560,600| Management Summary The management team will consist of the two co-founders, Jonalyn Hallig and Joan Hallig. We do not anticipate taking on other managers until locations are opened in other metropolitan areas. As we grow we expect to need outside guidance in the areas of accounting and financial advising. Personnel Plan| | Year 1| Year 2| Year 3| Dog care assistants/groomers| P176,000 | P290,800 | P276,800 | Admin/etc. | P80,800 | P150,000 | P250,000 | Total People| 4| 4 | 5 | | | | | Total Payroll| P256,900 | P440,800 | P526,800| | | | Financial Plan We want to finance  the start-up of our company mainly through personal investment and a short-term business loan. We think this is a good risk/return situation and we will provide the necessary  personal guarantees to secure the business loan. We will finance growth through the collection of the fees for our services. We understand that without these payments we will not be able to be a profitable business. Tools and Other Services of grooming Various types of currycombs Curry or Curry Brush: A tool made of rubber or plastic with short teeth. A shedding blade Shedding blade: A metal shedding blade with short, dull teeth is used to remove dead hair from certain types of harsh coats. The shedding blade is not used to cut the hair. Scissors and Clippers: Cutting tools used to remove/shorten hair on certain types of coats or in sensitive areas. Not all types of coat are suitable for clipping ie double coated breeds such as Border Collies are designed to keep the dog cool in summer and warm in winter, and should not be clipped unless the dog is matted. Stripping Combs/Knives: Tools used to help grab the longer hairs on a harsh coat and pull them out by the root. Helps maintain a proper coat in many terriers and schnauzers. Most often used on show dogs. Slicker brushes are typically used after primarily brushing with a bristle or a wire pin brush. They are used to smooth the coat and to take out mats and tangles. They are provided with fine wire pins that are secured to a flat base. The pins are bent at an angle approximately halfway down the pin. The slicker brush is typically used on dogs with long coats and those with curly coats. For heavier and thicker coats, one is recommended to use a brush with stiffer pins. This type of brush comes in a wide range of sizes and degrees of pin stiffness. Rakes are important grooming tools especially for double-coated dogs such as the Newfoundlands or Siberian Huskies. They are good in removing dead hair from the undercoat. The undercoat rakes teeth are especially designed to penetrate through the overcoat down into the thick undercoat to remove loose hair faster and easier than a standard comb. Rakes can also be used for untangling and dematting. Coat King is a particular type of stripping knives, useful in hand stripping for the removal of dead undercoat prior to clipping. These tools are suitable for many dog breeds and coats and they have become more and more popular among dog owners and groomers. They are a good tool for removing loose hair, and thick undercoats. Also, they can be used for dematting and detangling. Although they are quite a new grooming instrument, they are now widely used and recommended for dog owners. Stand dryers are also available for a quick drying of the dogs coat. Commonly, when a dog is brought to a groomer this implies a thorough cleaning of the coat as well. And because the dog cannot leave the shop while wet, special driers have been manufactured. These can be stand driers, cage driers or hand driers and are more common in professional grooming places than in the owners house. Brushes and Combs Brushes and combs are the backbone of a groomers profession. They come in a variety of styles, from slicker brushes to steel combs to deshedding tools, but each brush has a purpose. Some pet breeds require a steel comb to untangle long, fine hairs, while other animals simply need a good rubdown with a bristled brush or slicker brush. Animal, breed and hair type all factor into the type and size of brush used on each animal. Nail trimming Nail trimming is essential for maintaining good health. If a dogs nails are allowed to grow, they will curl over into a spiral shape; walking will become increasingly painful to the dog as they grow, putting pressure on the dogs toes (a bit like walking in shoes that are too small). Uncut nails may curl so far that they pierce the paw pad, leading to infection and debilitating pain. If one does not trim a dogs nails on a monthly basis the quick will grow along with the nail, making it nearly impossible to cut properly. Owners may choose to trim nails themselves or may opt to take their pet to a groomer or veterinarian.. Bathing Supplies A variety of pet shampoos from flea and tick to simple hair care products are often kept on hand by professional groomers. Shampoos are available in a number of different scents. However, like hair salons, a groomer may find they prefer one product over another and only carry that product line. Other bathing supplies, like towels, wash cloths and sponges, may also be used. Nail Care To create a completely groomed look, a pet must have its nails taken care of, too. Nail trimmers and files come in a range of sizes, from small to large, depending on the dog to be groomed. Ear Care Keeping your pets ears clean is part of a professional groomer’s job, and groomers use specially designed tools, such as pet ear hair pullers, to keep the area in tip-top shape. Other ear care items most groomers keep on hand include common household products, such as cotton swabs, moist wipes or cotton balls. Dental Care Proper dental care is important to your pets overall health. When your pet visits the groomer, it may get a full dental cleaning with a pet-sized toothbrush. Specialty pet toothpastes and floss may even be used, if your pet will tolerate it. Tooth scalers, in a number of different styles, such as angled or straight, are also used to scrape plaque and other debris from the teeth. Time Table Day1Selecting a topic Day6Making a notes or source card Day 8Focus the topic Day 12Background study of research Day 18Listing more key words about the topic Day 22Submit the topic to the professor Day 28Find the sources Day 30Write the body from the notes Day 33Write the introduction and conclusion Day 35Evaluation of work Day 42Submit the complete research work to the professor